The Craft

THE MARKET POSITIONING SPECIALISTS

Advising leaders on market positioning and value propositions during investment rounds, complex growth phases and pre & post M&A stages

WHAT WE DO

Work with business leaders in rapidly evolving organisations; leaders managing dynamic growth, seeking investment, looking to maximise the value of an M&A, building for a future sale.

HOW WE DO IT

Re-engineer how to position a changing business in the market, to define what it is and what it does. To ensure its evolving strategic value is understood by its people and the market.

WHY WE DO IT

Research by McKinsey, Bain&Co and BCG all support, that businesses that are able to increase market understanding achieve far higher levels of growth and reach higher levels of value realisation.

Answering board-level tensions.

Common questions we find the answers to for leaders

Find out more
[Problems we answer]

How to maximise value for raising capital and keeping investors onboard

How to change the markets understanding in line with what the business is becoming

How to de-risk scaling the business into new markets, services and customers

How to reduce disruption caused by go-to-market misalignment

How to integrate new capabilities into a portfolio post-acquisition

How to achieve a higher value realisation for a future sale and exit

Trusted by leaders globally

Deep3

Cyber specialist Deep3, breaks into adjacent sectors and is acquired by CACI as part of an acquisition worth £90million

ECI Software

Evolved portfolio attracts enterprise clients, supporting double digit YoY growth and $500 million investment

Naimuri

Naimuri clarifies market positioning and is acquired for £20million by QinetiQ Group

Luxoft

Integration of multiple M&As, category shift and is bought for $2billion by DXC

Civica

Integration of two M&As into Civica Health & Care Division

Liv-ex

Evolving business market position to fuel growth and immediately increases opportunities by 75%

Atos

Atos acquires Bull Systems and empowers sales teams with market leading value proposition

Computacenter

Aligns three service lines into a portfolio offering and grows revenue by 14.7%

There is a complex story to each client; a shift in category, an alignment of divisions, an entry into an adjacent market, a portfolio development, a progression in the type of customer, an integration of capabilities

There is one commonality. A clear market positioning, a strong value proposition and an empowered business to deliver better outcomes.

How we do it

Market Positioning

Positioning businesses, portfolios and products to better convey their market relevancy, opportunity and value to investors, the market and internal teams.

Value Propositions

Developing the value proposition to convey what the business is becoming, what it does, what it enables and how it is differentiated.

Leader Enablement

Developing materials to enable business leaders to engage the market, investors and internal stakeholders to communicate the businesses strategy and value.

Team Enablement

Creating bite-size tools and experiences that empower the business, marketing and sales teams to go-to-market in line with the businesses strategy and goals.

Empowering leaders to position with confidence

Get in touch

Every business we work with is different, each leadership team we collaborate with is unique. What we provide is the robust and proven process that enables decisions to be made, action to be taken, and makes the future seem more certain.

The Craft Eagle Tower Montpellier Drive Cheltenham GL50 1TA United Kingdom