The Craft
The Craft is a business consultancy for growth stage B2B technology leaders. We work with CEOs and leadership teams to define what their business is becoming, align the organisation behind it and ensure customers, investors and potential acquirers understand the value being created; before the next phase of growth, investment or future exit.
The Founder – Mark Wiseman-Smith
Mark has spent nearly two decades working with business leaders at the moments that matter most; when a business has outgrown its market position and strategic narrative and the stakes are too high to leave market perception to chance.
He co-founded The Craft Consulting in 2015 as a specialist positioning consultancy in B2B technology, growing it to £1.3M annual turnover and ten people and a 40% net profit margin, before its acquisition by Agent3 [now Pretzel], part of the Next15 Group.
Inside Next15, Mark continued to grow the business rapidly, which resulted in him leading a core division of Agent3 Group. Scaling the business from 10 to 90+ people with teams working across UK, US and APAC, which generated a revenue of more than £10M per year.
In 2025, Mark returned ‘The Craft’ to independent specialism with Next15’s full support. The Craft Strategic Marketing Services Ltd is the result; combing fifteen years of cross-industry experience with the singular focus that produces results measured in nine-figure transactions.
Timeline
- 2007 Member of The Marketing Practice [TMP] management team delivering double-digit year on year growth and winning Agency of the Year.
- 2011 Member of the Oakwood Media Group and OneBrand management team leading the integration and cross-selling of an evolving portfolio.
- 2015 Co-founded The Craft Consulting with Nat Sones; specialising in B2B tech marketing delivering positioning for businesses, portfolios and accounts.
- 2020 Acquired by Agent3 / Next15 Group; grew the ABM division to 90+ people as part of a larger $35M business with teams in London, New York, Seattle and Sydney.
- 2025 Re-established The Craft as an independent specialist consultancy.
